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Why we don't say 'users'

These word choices seem minor, but they subtly influence what we do. They also signal our maturity to our peers and job candidates.

Let’s try to say…

  • “usability testing” instead of “user testing.” User testing implies we’re testing the users (we’re not). User testing also sounds like “user acceptance testing,” which is not the same thing.

  • “people” instead of “users.” Why?
    • People are more than users of our systems. When we refer to them as users, it’s easy to forget their other, more important identities.
    • Users is an imprecise word. Which users? The public? The civil servants who support the system?
  • “human-centred design” instead of “user-centred design.” If we try to avoid saying users, we should also use the alternative to “user-centred design.”

  • design research instead of user research.” If we try to avoid saying users, we should also use the alternative to “user research.”

These aren’t absolute rules. There are still situations where it helps us to say “users,” “user-centred design.” But let’s be mindful of their downsides and alternatives.

- Last updated by Colin on March 14, 2019